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Full cost breakdown & optional extras
Estimated cost by funeral type
Attended cremation Service with mourners + cremation
£3,850–£4,025
Unattended (direct) cremation No service · fee included
£1,545
Attended burial Service with mourners + burial
£4,210–£5,425
Unattended burial No service · burial
£2,760–£3,975
Burial estimates: May exclude grave plot costs; May exclude memorial removal or replacement fees; May exclude other cemetery fees.
What's included in the attended fee
Legal & administration
£815
Collection of the deceased
£295
Care of the deceased
£1,145
Coffin (wood effect veneer)
£250
Viewing / chapel of rest
£5
Hearse / transport
£485
Optional extras (charged if used)
Officiant / minister
POA
Out-of-hours collection
POA
Figures from their own published price list (confirmed current 2026-06-14).
What people say
32 Google reviews · 4.8★ average
A selection from their Google reviews
★★★★★
W Naylars are a wonderful company to use ,everyone is so helpful, friendly and efficient. I would recommend them to everyone. I'm so grateful for a wonderful day and experience and also for their support and kindness even after the funeral. Thank you so much I'm truly grateful for your support.
★★★★★
From the get-go, we had a very attentive Funeral Director, Fiona. This is the 2nd funeral through her; she is very accommodating, helpful, and communication with W Naylar & Son is excellent. Bob and all the staff were also helpful from start to finish. My Dad was given a dignified burial because of their professional dedication. I will recommend them again.
★★★★★
Fiona, Bob and the team at W Naylar & Son were professional, compassionate and very caring at an extremely difficult time after losing my beloved daughter Emma to cancer. Thank you
★★★★★
The team at Naylar's were the consumate professionals, from the initial meeting, to the actual funeral and then the contact afterwards. I would highly recommend using them as it made an extremely difficult emotional situation somewhat bareable. Thank you
★★★★★
I would highly recommend Naylor and Sons Rochester during your sad time. They took everything over for myself and my brother and thought of every detail when we did not have the capacity to think straight. Fiona was amazing. She checked in on us to make sure we were ok and nothing was too much trouble. Bob was so supportive on the day and made sure everything went smoothly with no hiccups. And Sarah the celebrant put together and delivered the most beautiful eulogy. You made a day everyone dreads much easier. Thank you all x
About W Naylar & Son Funeral Directors
W Naylar & Son Funeral Directors in Rochester provides understanding funeral care. Call us to arrange a dignified funeral for your loved one.
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